Strippd

Every email, stripped to the story. Strippd reflows cluttered mail into a clean, readable column inside Apple Mail — with the sender’s original always one tap away.

Can't see this email? View it in your browser

Chatter Weekly

News · Culture · Tech · Shop

Why attention is the new oil

Every app on your phone is drilling for the same resource — and the supply is fixed…

Why attention is the new oil

By Sam Ortega · 6 min read

Every app on your phone is drilling for the same resource — and unlike oil, the supply is fixed at sixteen waking hours a day. This week we look at who's winning the extraction race, and what it costs the rest of us.

The surprising part isn't the scale, it's the margins. As one analyst put it, an hour of your evening is now worth more to an advertiser than a barrel of Brent crude — and considerably easier to ship.

Sanity is a finite resource too. Which is, coincidentally, why you're reading this in a single readable column instead of a maze of banners.

Drag the handle — same message, reflowed at display time. Every word, image, and link kept.

Why Strippd

Native Apple Mail

A MailKit extension, not another email client. Your accounts, rules, and archive stay exactly where they are.

One switch, all your mail

No lists to manage. Flip Strippd on and every message you open arrives as clean reader mode — the sender’s original always one tap away.

Always reversible

Every reflow keeps the sender’s exact original one tap away under Show original — so even a receipt is never lost. Signed and encrypted mail is left untouched.

How it works

Email HTML is built like it's still 2004: nested layout tables, fixed-width columns, font soup, and a strip of chrome around every story. When you open a message, Strippd unwraps the layout, lifts out the content, and reflows it to a comfortable single-column measure — keeping every word, image, and link.

Real data tables — order summaries, schedules — are preserved exactly as sent. Unsubscribe links stay put. Chrome is hidden, never deleted. And the sender’s untouched original is always one tap away under Show original — with signed or encrypted mail left alone entirely.

No subscription, no account, no nonsense.